The Design Business Show: Serving Before Selling
July 6, 2023
California Rangeland Trust – Visionaries’ Circle
Branding
PRINT + PACKAGING
Your products are amazing, and they should look amazing on the shelf. Let us create packaging for that's as irresistible as the goods you provide!
What is Print + Packaging?
We invent brands and run them beyond the initial stage of conception. We take pride in our ability to bring brands to market in unique and exciting ways, whether that is through rich stories, unique packaging, or even intricate spaces and amazing digital experiences. We work with all kinds of clients ranging from national brands to limited production high-end boutiques. Here’s a short list of our areas of expertise that have proven to propel our clients to stand out from the rest.
How Branding identifies your Voice and Target Audience
We believe in creating branding with strategy and intention behind it, which is why we offer a holistic branding package that will truly set you up for success.
DISCOVERY & RESEARCH
Through collaboration and creative design, we will elevate your ideas and deliver something usable, accessible, and attractive to your market audience.
BRAND STRATEGY & POSITIONING
Identifying target clients, brand positioning, messaging, content marketing... branding your business is a PROCESS and we'll be by your side every step of the way.
LOGO & VISUAL IDENTITY
Your logo acts as the face of your brands visual identity. Our expert design will help you distinguish yourself from other competitors.
BRANDING & BRAND EVOLUTION
Allow your brand to reach further. We create an emotional connection with your audience by sharing your brand's unique story through engaging packaging design.
USER EXPERIENCE
Our reliable and professional copywriters craft a compelling narrative that communicates your value and connects with customers on a meaningful level.
BRAND STYLE GUIDES
Maximize the success of your brand by incorporating print illustration to enhance your marketing campaign. Our creative design team will elevate your brand while making it accessible.
What is Our Process?
We believe in creating branding with strategy and intention behind it, which is why we offer a holistic branding package that will truly set you up for success.
1. Kickoff Meeting
The Kickoff Meeting is a way for us to get to know each other and get on the same page before we start your project. It’s important that we’re all seeing eye-to-eye before we begin because it will save everyone time and money in the end. We’ll meet with you for an hour to discuss any ideas or concepts you have about your brand.
2. Discovery Sessions
Our brand discovery sessions are all about insights, strategy, and goals. We want to help you gain clarity on your brand and what it represents. We’ll work with you to understand your target audience, help you identify your strengths and weaknesses, and better understand your brand and where it sits in the market.
3. Strategy & Narrative
Developing a cohesive brand messaging strategy acts as the foundation for your brand overall. This includes identifying your brand purpose, core values, brand pillars, brand archetype, brand persona and target market, brand positioning, and more. Each of these components creates the narrative for your brand and is essential to move on to the visual design process.
4. Design Logo Family
Once your brand strategy is solidified, we can begin the visual design process. We assemble and review mood boards depicting visual inspiration for your logo design, color palette, typography, and more. By the end of this stage, we review the different design rounds and come to a final decision on your visual brand marks.
5. Design Brand Guide
A Brand Guide is created to establish the basic rules for your brand as a whole. This guide is critical to ensuring that the identity system is treated consistently by all individuals who create any branded materials for you. The Brand Guide includes your brand story, lens, word bank, core values, target markets, brand positioning, brand voice, typography logos, and primary and secondary marks in black and white and color. Output files will be delivered in EPS, JPEG, PNG, and PDF formats.
6. Implement and Engage
In order to ensure that our hard work does not come crashing down around us, we apply the brand and establish rules during this phase. Using the newly established Brand Guide, we will implement your branding into any and all facets of the business: website, packaging, collateral, marketing materials, etc.
Our Case Studies
We may be biased, but we’ve worked with some pretty great clients. From branding to full scale digital marketing campaigns, our work is dyno-mite!
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Hear what our Past Clients have to Say
We may be biased, but we’ve worked with some pretty great clients. From branding to full scale digital marketing campaigns, our work is dyno-mite!
“Dyno Creative completely nailed manifesting my vision and passion. This new look and feel just feels SO right. Thanks for making the happy tears happen!”
RACHEL RAPPA
Founder of Coastal Craft Kombucha
“Dyno Creative has taken our brand to the next level. Helping us discover our vision for our brand. Their passion and dedication reflects our own. Whalebird Kombucha is proud to be part of the Dyno tribe.”
MIKE DURIGHELLO
Owner of Whalebird Kombucha
Evolve with Dyno
We would be delighted to work with you to satisfy the branding and marketing needs of your business.
Dyno Creative
- Irvine & Lake Forest in Orange County
- San Luis Obispo in Central California
- [email protected]
- (949) 328-1812
Branding Resources from Our Dyno Crater
A blog dedicated to showcasing awesome work created by awesome people, epic dinosaur puns (duh!), fairly sound business and branding advice, and insightful musings about all-things-creative.
Unveiling the Power of Branding: Origin vs Conversion Stories
Dyno Creative breaks down the differences between an origin story and a conversion story. Are you ready to unveil the power of your brand narrative?
Rebrand vs. Refresh: Which One Do YOU Need?
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