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Whalebird Kombucha Branding

Brewed in San Luis Obispo, California from the best organic ingredients—Whalebird Kombucha came to Dyno looking to define their image from A to Z and we delivered with a cohesive brand that effectively encapsulates both the spirit of their vision and the outstanding care poured into every beverage.

The Goal

We knew it was paramount to showcase the fun and engaging core of the Whalebird brand in a way that celebrates their continued growth and honors the visual presence their loyal customers have grown to recognize and love. 

cohesive brand

Branding

Starting with their mascot, we redesigned the Whalebird to be more dynamic. After several concepts and discussions, we arrived at this sleeker design, with the curve of the tail and a thinner nose providing a greater sense of movement to the logo. The wing was redesigned to aid in the sense of flight being conveyed. If you haven’t checked out The Story of Whalebird, you’re missing out!
The type was redone to create a more identifiable logo mark that better represents the fun and eco-conscious lifestyle of the brand. The design now represents the quality of the product, while maintaining the heart of a personal brand created with so much passion.
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cohesive brand
cohesive brand
cohesive brand

Illustration

Whalebird stands behind the value of integrity and caring for the community and environment. As Whalebird customers ourselves, we strive to maintain that relationship between product and customers. By expanding their comprehensive brand identity, web design, package design, and product sourcing, this productive partntership resulted in an overall cohesive brand that encapsulates their care and vision poured into every beverage. Sip, sip, hooray!
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Print + Packaging

The packaging design for Kaiju Coffee is an awe-inspiring fusion of contemporary aesthetics and the primal allure of mythical Kaijus. The can packaging stands as a testament to our commitment to innovation, boasting sleek metallic exteriors adorned with dynamic illustrations. Each can becomes a canvas, narrating a unique story of robust flavor and colossal experiences.

Complementing this, our bagged coffee embodies a perfect marriage of tradition and modernity. The bags, steeped in earthy tones and adorned with intricate designs of roaring Kaijus and enigmatic landscapes, evoke a sense of ancient legends entwined with the essence of premium coffee. Both packaging styles intertwine the majesty of these mythical creatures with the aromatic journey of coffee, inviting coffee enthusiasts into a world where each brew becomes a thrilling encounter with the extraordinary.

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cohesive brand

Digital Development

To further highlight the amazing products Whalebird has to offer, Dyno elevated the web design from a simple squarespace site to a website built to evolve with the company as it grows. The new and improved website now features the Whalebird team members, a dedicated landing page encouraging wholesale signups, and even a map feature to aid in finding the closest outlet that sells Whalebird Kombucha. Whether you are a consumer or a store owner looking to bring Whalebird products to your work space, everything is now one click away.

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cohesive brand
cohesive brand

Results

There’s no better way to put it – just as Whalebird Kombucha tastes good and makes you feel good too, so do the results from our rebranding. Cheers!

We’re thrilled to see such positive reactions to our Whalebird rebrand! Since its inception, can sales have grown at a rate of 14.2% per month. Revenue has also grown at a compounded rate of 4.1% per month (roughly 61% per year).
Stated in simpler terms, Whalebird Kombucha’s revenue has increased 2.52 times – WOW! Liquid output has increased 2.69 times. Even better, the number of Whalebird clients has increased 264% since we began working together.

“Dyno Creative has taken our brand to the next level. Helping us discover our vision for our brand. Their passion and dedication reflects our own. Whalebird Kombucha is proud to be part of the Dyno tribe.”

Mike Durighello

Owner of Whalebird Kombucha

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