The Design Business Show: Serving Before Selling

• Show Off Your Skills
• Our team at Dyno Creative likes to create mock projects  to show off the type of work we would like to do in the future. Instead of sitting around twiddling our thumbs hoping we’ll get this kind of work, we realized it was critical that we showcase we can actually DO the work first. 

• You won’t get anywhere hoping someone will reach out to you first. We take initiative by doing a lot of cold outreach. 
• Sometimes, you just aren’t the right fit for a client. If a client is asking something of you that you can’t deliver on, make sure to connect them with someone who is an expert. This shows you still value their business and care about their success. 
• Dyno Creative sends 1,000 cold emails each month through PersistIQ— an invaluable tool that helps with generating an email list of people who might need our services.  
• Remember—social media is like a billboard. It’s great for brand awareness.
• In your emails, include results you’ve had for other clients and a clear CTA (call to action) so people can see how you can help them solve their problems too.

• Listen to the podcast and check out our case study for more details on the artwork for the Tracy Morgan: Staying Alive film.
• On streaming platforms, you might notice different key art pieces for different shows because they are testing which ones get the most clicks – this is how our illustration ended up being used for Tracy Morgan: Staying Alive.

  Next Steps

• No matter what you’re trying to improve in your business, it won’t work unless you have a clear core message. 
• The easiest way to find this is to think about what you brand would be if you product doesn’t exist. That will help you get down to the basics of your core values. Then, you can build your products and services to support the core values of your brand.