The Art of Illustration in Branding

With Dyno Creative | April 2023

With Arek Dvornechuck: On Branding Podcast

At Dyno Creative, our main priority is helping our partners elevate their brands. So, it only makes sense that we would sit down with Arek Dvornechuck and discuss all the secrets to bridging the gap between your brand and audience. 

Need expert advice on how to tackle all of these important aspects of business? Join us for this week’s episode so you can get one step closer to fostering deeper connections and cultivate a loyal following!

In the meantime, check out some of our key takeaways from our podcast conversation below.

Key Takeaways

Illustration and branding can be complex skills to master, but they can also be incredibly FUN and are highly valuable! Here’s why—

Visual Storytelling

  • When utilized effectively, illustration can unlock great potential for visual storytelling. Illustrations have the remarkable ability to evoke nostalgia and stir emotions, allowing you to engage your audience in unique and captivating ways.
  • Illustration brings a sense of tangibility to a brand, appealing to our innate desire for something physical. Having solid illustrations in your branding plays a huge role in making your brand memorable. Top-tier brands like Nike, Tesla, Starbucks, McDonalds, and many others have taken the time to develop a visual strategy that tells a story and leaves a lasting impact. When you see those logos and visual assets, you know exactly what brand it represents. 
Gather Inspiration
  • Find an artist or illustrator who inspires you and try to recreate (NOT copy) their work. If you aren’t sure who inspires you, dedicate some time to examine what moves you, challenges you, and leaves you asking important questions. These are the things that inspire you to react, take action, and think outside of the box.
  • When it comes to illustration and design, the team at Dyno Creative likes to reverse engineer the process we think an artist engaged in and analyze the steps it took to produce the end product. Then, we try to figure out how we can replicate those same steps but develop our own process and personal sense of style.
Research
  • Incorporating illustration into branding requires a systematic approach to ensure successful integration—and it all starts with RESEARCH. 
  • Conducting solid research serves as the foundation for all the subsequent steps in the project. It informs the direction of the illustration. 
  • Once the research phase is complete, you can then move on to designing initial concepts and exploring different creative directions.

Process In Action

If you are still unsure how this process looks, we can take it one step further. Everything is a process and takes time, however, each step is important and cannot be ignored. Incorporating illustration into branding projects, understanding the importance of research, initial concepts, tighter illustrations, and final production are all important skills to master.

To see how this unfolds in the real world, head on over to our website. We have plenty of case studies under Our Work that will explain our process, address the challenges we encountered, and reveal the final results. 

Work With Dyno Creative

Check out our work to learn more about our creative process, or contact us if you would like to partner with our team at Dyno Creative on your next branding project. 

Daniel On The Branding Podcast

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