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Get To Know Dyno's Digital Director of Web Development - Alec Swanepoel

Dyno Creative Tribe Introduction Series | March 17, 2024

Here at Dyno Creative, our talent isn’t the only thing that sets us apart from our competition. Each member of the Dyno tribe comes from a diverse background of personal and professional experiences that inform the high level of service we provide our clients. Let’s get to know each other!

Today, we’re introducing you to Dyno Creative’s Digital Director of Web Development, Alec Swanepoel

Meet Alec Swanepoel

Originally from South Africa, Alec brings our team a unique perspective and wealth of experience and passion. If you need to know anything about scuba diving, movies, or the latest tech advancements, Alec is your guy!

After attending San Diego State for hotel management, he switched paths and pursued Business Administration and Marketing at Saddleback College. During this time, he took Dreamweaver and WordPress classes in his free time while helping his cousin build websites for people on the side. This experience, plus his hobby of learning how to put together a computer, inspired him to participate in a bootcamp at UCI, focused on programmer development and backend approach for full-stack developers.

From there, the rest was history! 

Professional Background

Alec transitioned into web development because he was always interested in a variety of businesses. He liked to build homes for businesses on the internet and make them more scalable. Using open-source tools like WordPress made it possible for him to achieve the goals he set forth.

For a period of time, Alec helped manage thirteen websites for his uncle, a successful entrepreneur dealing in residential real estate. He then did some work for Optimize 360 before working at Dyno Creative. Since then, he built and designed the website for the summer program at the University of California, Irvine, and also works as a Web Manager for NextGen Healthcare.

Current Role at Dyno Creative

As the Digital Director of Web Development, Alec’s main responsibility is to guide customers through the website development process. By collaborating with other developers and designers, Alec crafts a website that is competitive and easy to navigate. By streamlining the tech stack (tools like Hubspot, WooCommerce, Clavio, Mailchimp, etc.), he delivers top-notch services and website optimization so clients can worry less about their website and focus more on scaling their business.

Alec equally delivers strategic insight regarding SEO optimization, ADA compliance and accessibility, for both Dyno Creative and our clients. His in-depth knowledge enables him to successfully identify the necessary digital tools a client needs to boost website traffic and improve overall efficiency. In addition to website design, Alec provides routine website maintenance and hosting services for clients.

Brand Quiz Social 100

Favorite Dyno Creative Projects

“Whalebird Kombucha was a super cool project to work on. We were all very like-minded and had multiple opportunities to work with them in-person and see their brand grow. Our relationship was so solid, it felt like I was their digital director without actually being an in-house employee. Eventually, we helped them expand their kombucha to hard kombucha, which was a great growth opportunity for them. I also really enjoyed working with Cape Cinema and Frida Cinema. Both of these projects were with non-profit theaters. As a big movie buff, this was a DREAM! It was really cool to see behind the scenes and learn how they have to report their sales annually to a higher authority.”
Alec Swanepoel
Digital Director of Web Dev at Dyno Creative

Fun Facts About Alec

  • I’m originally from Pretoria, South Africa. I moved to the United States in 1999 at 9 years old.
  • I worked as a lifeguard in the summer. 
  • My first service restaurant job was at Buca Di Beppo. 
  • I used to play waterpolo (4 years in high school and 3 years in college).
  • I worked on a food truck in Poway for a BBQ restaurant called Kaminski’s BBQ.
  • I’m an avid movie buff.
  • I make wicked good biltong (South African cured meat)
  • I can solve a rubik’s cube in 2 minutes. 
  • I got married in Hawaii in March 2024. We just celebrated our one-year anniversary!

Why Choose Dyno Creative?

Q: Why do you like working at Dyno Creative?

A: “There’s nothing better than doing what you love with some of your closest friends! Plus, Dyno is a supportive environment. We get to bounce ideas off of each other and learn from one another.”

Q: Why should people hire Dyno Creative?

A: “We’re a one-stop shop. You don’t have to outsource multiple people to get the job done. We also go above and beyond to help people understand the process and value of what we do, and we offer built-in tech support. It’s like having a mechanic or vet that you can call anytime.”

Connect With Alec

Want to connect with Alec? You can check out his recent work or follow him on the following social platforms:

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