Endura Surface Branding
Specializing in luxury coatings for interior and exterior architecture of residential buildings, Endura Surface was experiencing rapid growth, requiring a solid brand foundation to maintain professionalism and consistency. Through applications such as Italian lime plasters, self-cleaning exterior paints, protective sealants, water repellent silicone coatings, and ultra-high gloss traditional oils, Endura Surface provides its clients with increased value over time, and the brand wasn’t as it stood wasn’t fully conveying that message to its audience.
The Goal
Build a brand with a refined strategy and comprehensive style guide, allowing for easy onboarding of new team members, and clearer messaging to potential clients.
- Services implemented:
- Branding
- Messaging
- Digital Development
Branding
Endura Surface was in need of a rebrand that more strongly resonated within its industry, and clarified what they offer as a company. A brand that seemed professional, educated, and projected confidence in potential clients that they would be receiving a premium product.
One of our challenges was exploring which way we wanted to give off a ‘heraldry’ aesthetic. Did we want a noble lion with a crown upon its head? A minimal portrait of a lion with bursts of symbolism behind? Or maybe we want to speak to the nature of the industry and experiment with inspiration from Venetian sculpting to give clients a feeling of returning to the old world.
Finding a balance between strength and elegance was a challenge that was solved with our graceful stag paired with the ever strong shield, representing the timeless beauty and durability of Endura Surface’s offerings
Messaging
With a unique set of premium offerings, it was crucial to adjust the brands strategy and messaging to clarify it’s mission and hone in on its target audiences.
Brand Purpose:
At Endura Surface, we protect and enhance our clients’ most cherished spaces by creating beautiful, personalized environments that inspire
pride and comfort. Our commitment to education, endurance, dedication, innovation, and accountability ensures high-quality work that
enriches lives. We aim to lead the industry with our unwavering dedication to excellence and setting new standards.
Brand Vision:
Lead a renaissance by creating both functionally exceptional and artistically iconic spaces, celebrated for generations to come.
Brand Mission:
We elevate home design through innovative techniques and timeless craftsmanship, creating spaces that bring our client’s visions to life.
Results
Creating the Endura Surface brand required balancing strength and elegance to reflect durability and artistry. The challenge was crafting a bold yet refined identity, leading to the shield emblem and Pegasus illustration for a standout look. Versatility was key, making sure the logo worked across various applications. Typography needed to be strong, legible, and sophisticated. Through careful iteration and refinement, the final design successfully captured the client’s vision while elevating the brand’s presence, and our their refined messaging sets them up to continue their growth with a more direct focus and successful engagement.
How can Dyno Creative help you with your Project?
Let’s collaborate! Dyno Creative is ready to bring your vision to life with a blend of creativity and illustration-focused innovation. Reach out to us – let’s create something special together!
