The California Rangeland Trust entrusted us with developing new illustrated brand marks to encompass the ideals they value so dearly.
California Rangeland Trust’s Visionaries’ Circle was developed to give people the opportunity to make estate gift decisions that allow donors to be in service of their community and celebrate their heritage. We were honored to create a brand mark that celebrates the sense of belonging, community, gratitude for ranchers, and a passion for paying it forward that is present throughout this organization.
To celebrate their 25th year of business. California Rangeland Trust wanted to showcase how they take pride in their work building a community focused on serving the land, people, and wildlife by conserving the working rangelands of California.
Build a strong relationship with California Rangeland Trust and show off some cool western stuff!
The Visionaries’ Circle is a group of people who have committed their future assets to invest in the iconic vistas, thriving wildlife, family stewardship, Western heritage, and healthy local foods from California’s working rangelands. This logo set was inspired by the natural landscapes that California Rangeland Trust seeks to protect and serve for many years to come.
We wanted to create something that speaks to the elegance of the brand but also has a handcrafted, personal touch. In the end, we thought it was most important that this mark celebrates their high level of commitment and dedication in a way that is both meaningful and impactful, not only to the members of the group but to those being introduced to the organization and the impact their donations can make in the future.
Nature and illustration are just some of the many things we enjoy here at Dyno Creative, so we were excited to lend our skills toward making something commemorative and inspired by the work done over at California Rangeland Trust for the last 25 years. We expanded upon the illustrated brand mark we developed for the Visionaries’ Circle to push the identity behind California Rangeland Trust. Their appreciation and respect for California rangelands compelled us to explore illustrations that celebrate this appreciation now and into the future.
We crafted these unique idealistic scenes to celebrate the hard work and the connection to its environment that the California Rangeland Trust has cultivated over the years. As they continue to push forward their mission statement, these specialty logomarks can help exemplify the importance of their efforts and the land itself.
California Rangeland Trust and Dyno Creative both share the common value that a community of like-minded people reaching toward the same goal can achieve whatever they set their minds to. The folks over at California Rangeland Trust were excited about the work we had done to represent the legacy of preservation they plan to continue evolving for years to come. We were equally excited to contribute to their efforts with what we do best—quality design and illustration.
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