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Developing Dyno: Below the Surface
August 18, 2021
In Irvine and Lake Forest, Orange County
CREATIVE BRANDING AND ILLUSTRATION
Your business is your passion, and we want to help you attract the right customers and find long-term business success.
What we do
Creative Branding & illustration
We invent brands and run them beyond the initial stage of conception. We take pride in our ability to bring brands to market in unique and exciting ways, whether that is through rich stories, unique packaging, or even intricate spaces and amazing digital experiences. We work with all kinds of clients ranging from national brands to limited production high-end boutiques. Here’s a short list of our areas of expertise that have proven to propel our clients to stand out from the rest.
Concepting & Ideation
Through collaboration and creative design, we will elevate your ideas and deliver something usable, accessible, and attractive to your market audience.
Logo & Visual Identity
Your logo acts as the face of your brands visual identity. Our expert design will help you distinguish yourself from other competitors.
Branding Campaign Strategy
Identifying target clients, brand positioning, messaging, content marketing... Branding your business is a PROCESS and we'll be by your side every step of the way.
Print Illustration & Marketing
Maximize the success of your brand by incorporating print illustration to enhance your marketing campaign. Our creative design team will elevate your brand while making it accessible, comprehensible, desirable, and memorable.
Branded Gear & Package Design
Allow your brand to reach further. We create an emotional connection with your audience by sharing your brand's unique story through engaging packaging design.
Professional Copywriting & Messaging
Our reliable and professional copywriters craft a compelling narrative that communicates your value and connects with customers on a meaningful level.
How we do it
The Process
We believe in creating branding with strategy and intention behind it, which is why we offer a holistic branding package that will truly set you up for success.
Phase 01 - Research
Phase 01: Strategy & Messaging
We will have an in-depth discussion with the client about the target audience for the brand and primary competitors. Following this initial research and discussion of mood boards, we will develop initial logo concepts.Phase 02 - Strategy
Phase 01: Strategy & Messaging
We will have an in-depth discussion with the client about the target audience for the brand and primary competitors. Following this initial research and discussion of mood boards, we will develop initial logo concepts.Phase 03 - Primary Logo
Phase 01: Strategy & Messaging
We will have an in-depth discussion with the client about the target audience for the brand and primary competitors. Following this initial research and discussion of mood boards, we will develop initial logo concepts.Phase 04 - Secondary Logo
Phase 01: Strategy & Messaging
We will have an in-depth discussion
with the client about the
target audience for the brand and
primary competitors. Following
this initial research and discussion
of mood boards, we will
develop initial logo concepts.
Phase 05 - Style Guide
Phase 01: Strategy & Messaging
We will have an in-depth discussion with the client about the target audience for the brand and primary competitors. Following this initial research and discussion of mood boards, we will develop initial logo concepts.Brand Development
Inspired and informed by the Brand Brief, we’ll craft key visuals and
messaging to best embody your brand.
Brand Messaging
Phase 01: Strategy & Messaging
We will have an in-depth discussion with the client about the target audience for the brand and primary competitors. Following this initial research and discussion of mood boards, we will develop initial logo concepts.Logo Development
We’ll design 8 initial logos in black and white for your consideration with 3
selected for revision. From there, 2 iterations will be finalized in color.
Word Mark
Phase 01: Strategy & Messaging
We will have an in-depth discussion with the client about the target audience for the brand and primary competitors. Following this initial research and discussion of mood boards, we will develop initial logo concepts.Color Palette
Phase 01: Strategy & Messaging
We will have an in-depth discussion with the client about the target audience for the brand and primary competitors. Following this initial research and discussion of mood boards, we will develop initial logo concepts.STRATEGY + MESSAGING + DESIGN =
A BRAND
CTA - Find your brand identity in a competitive market
Not Sure Where to Begin?
We help create a unique brand that differentiates you from competitors with eye-catching and persuasive visuals and copy. Creative and strategy work together to sharpen your message, enhance your style, and find your ideal audience profiles, pain points, and value propositions.
We have resources available to help you define your goals and reach the right clients. Download our branding questionnaire to get started.
RESEARCH & LOGO CONCEPTS
WORKSHOP
In this meeting we will discuss the client’s business, target audience, competitors, industry, and core values. This meeting typically requires one hour of time. Following the meeting, our designers will continue research on all items discussed in an effort to generate initial ideas for the client’s primary logo design.
RESEARCH & LOGO CONCEPTS
RESEARCH & MOOD BOARDS
The objective of this phase is to help our agency fully understand the client’s target audience and competitive landscape. We also begin development of logo mood boards and concepts to help guide the design in future phases.
Mood boards include a collection of design elements that provide initial images, concepts, colors and styles proposed for the general “look and feel” of the visual identity.
RESEARCH & LOGO CONCEPTS
LOGO CONCEPTS
Using inspiration from the approved mood boards, we will create rough logo concepts. These will either be hand-drawn sketches of the logo or rough black and white concept ideas. The logo concepts will be presented to the client to establish general logo style. Client feedback will be gathered prior to beginning full logo design.
PRIMARY LOGO DESIGN
LOGO DESIGN ROUNDS
Our designers will create multiple logo concepts based on the selected sketch/rough logo concept. We will collaborate with the client to refine the logo until it matches client preferences within the number of rounds defined in the statement of work.
PRIMARY LOGO DESIGN
FINAL PRIMARY LOGO DESIGN
Working with the client for feedback and approval, we will create the final “Primary Logo.” This version of the logo will stand as the main visual identifier for the brand.
Phase 03
SECONDARY LOGO DESIGNS
Following establishment and approval of the Primary Logo, our designers will create applicable logo variations to accommodate future marketing needs. The logo variations often include vertical version, horizontal version, icon mark with text and without, black on white, white on black and so forth.
Phase 04
LOGO FAMILY PRODUCTION
Following establishment and approval of the Primary Logo, our designers will create applicable logo variations to accommodate future marketing needs. The logo variations often include vertical version, horizontal version, icon mark with text and without, black on white, white on black and so forth.
OPTIONAL
STYLE GUIDE
A Style Guide is created to establish the basic rules for the final logo family. This guide is critical to ensuring that the identity system is treated consistently by all designers, marketers and other staff who create any branded materials.
INCLUDES GUIDELINES FOR:
- Primary Logo Usage
- Logo Usage Restrictions
- Secondary Logo Family Usage
- Typography Standards
- Color Palette Standards (CMYK, RGB, HEX)
OPTIONAL
STATIONERY DESIGN
Stationery is most often the first element used in a brand rollout. Our design team can create a stationery package to help you start to market your new brand.
- Business card
- Letterhead
- Envelope
OPTIONAL
PROJECT MANAGEMENT
All projects are managed in one central location to ensure
total transparency throughout the execution of the
project. Both agency and client team members will have
access to the project in the project management tool.
Our goal is to provide full visibility on the project 24/7.
- Communication
- To-do Lists
- Milestone Scheduling
- Deliveries
- Client Feedback
- Asset Management
Nest Steps
Build your website
Our creative team has decades of creative branding and packaging experience on both a local and worldwide scale. With this arsenal of creativity and execution, this project will be handled with the same care and craftsmanship that you put into your business. Here are some select works to showcase our knowledge in the industry.
Hear from past Clients
Success Stories
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Evolve With Dyno
We would be delighted to work with you to satisfy the branding and marketing needs of your business.
Frequently ASked Questions, We ARE MIND READERS
FAQ about Creative Branding & Illustration with Dyno Creative
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Contact Us
Get free consultation on how you can connect with more people and improve your brand as a business.