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Whalebird Kombucha Branding

Brewed in San Luis Obispo, California from the best organic ingredients—Whalebird Kombucha came to Dyno looking to define their image from A to Z and we delivered with a cohesive brand that effectively encapsulates both the spirit of their vision and the outstanding care poured into every beverage.

Our goal was to showcase the fun and engaging core of the Whalebird brand in a way that celebrates their continued growth and honors the visual presence their loyal customers have grown to recognize and love.

Scope

Branding, Illustration, Print + Packaging, Web Design + Development

Branding

Starting with their mascot, we redesigned the Whalebird to be more dynamic. After several concepts and discussions, we arrived at this sleeker design, with the curve of the tail and a thinner nose providing a greater sense of movement to the logo. The wing was redesigned to aid in the sense of flight being conveyed. If you haven’t checked out The Story of Whalebird, you’re missing out!

The type was redone to create a more identifiable logo mark that better represents the fun and eco-conscious lifestyle of the brand. The design now represents the quality of the product, while maintaining the heart of a personal brand created with so much passion.

Illustration

Whalebird stands behind the value of integrity and caring for the community and environment. As Whalebird customers ourselves, we strive to maintain that relationship between product and customers. By expanding their comprehensive brand identity, web design, package design, and product sourcing, this productive partntership resulted in an overall cohesive brand that encapsulates their care and vision poured into every beverage. Sip, sip, hooray!

Print + Packaging

When discussing Whalebird’s commitment to providing customers with easily accessible and ethically sourced kombucha products, Dyno Creative presented the idea of adding an additional product source – kombucha in a can. Unanimous agreement followed as we unpacked the countless benefits to moving from glass bottles to recyclable cans.

Cans offer more flexibility for customers as they can take their bubbly beverage on any adventure, anywhere, anytime. Along with the more dynamic logo and type treatment, incorporating cans created a unique opportunity for Whalebird to stand out among their kombucha competitors.

One of the more overlooked steps to getting a product to stand out in a crowded marketplace is adding additional value to the customer. Whalebird offers great flavor options, so Dyno Creative created a unique flavor wheel that provides a more detailed examination of what the customer can expect from each flavor choice.

Web Design + Development

To further highlight the amazing products Whalebird has to offer, Dyno elevated the web design from a simple squarespace site to a website built to evolve with the company as it grows. The new and improved website now features the Whalebird team members, a dedicated landing page encouraging wholesale signups, and even a map feature to aid in finding the closest outlet that sells Whalebird Kombucha. Whether you are a consumer or a store owner looking to bring Whalebird products to your work space, everything is now one click away.

Results

There’s no better way to put it - just as Whalebird Kombucha tastes good and makes you feel good too, so do the results from our rebranding. Cheers!

We’re thrilled to see such positive reactions to our Whalebird rebrand! Since its inception, can sales have grown at a rate of 14.2% per month. Revenue has also grown at a compounded rate of 4.1% per month (roughly 61% per year).

Stated in simpler terms, Whalebird Kombucha’s revenue has increased 2.52 times – WOW! Liquid output has increased 2.69 times. Even better, the number of Whalebird clients has increased 264% since we began working together.

“Dyno Creative has taken our brand to the next level. Helping us discover our vision for our brand. Their passion and dedication reflects our own. Whalebird Kombucha is proud to be part of the Dyno tribe.”