Known for the hoppiest beers alive—Offshoot Beer Co. is a literal offshoot of The Bruery. When this craft beer wonder needed custom design for their limited releases, they looked no further than Dyno. Together, we defined their brews with wrap-around labels to reflect cheeky names from “Overdraft Protection” to “Hoptimized Returns”.
The primary goal on this project was to incorporate the type into the illustration. Using text within an illustration allows the designer to further get the narrative across to the consumer.
With the “Overdraft Protection” design, you can see waves of beer swirling around and taking over bags of money and personal belongings, highlighting the negative side effects of not having the security of overdraft protection.
The second can design, “Hoptimized Returns,” is a hop-lover’s delight. With dollar bills interwoven throughout the endless supply of hops, this illustration communicates the great “return” you will get in flavor when you crack open a can of this Hazy Double IPA.
These beers have long since sold out, but with sequels being all the rage, never say never on a follow up!
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