Offshoot Beer Co Package Design

Known for the hoppiest beers alive—Offshoot Beer Co. is  a literal  offshoot of The Bruery. When this craft beer wonder needed custom design for their limited releases, they looked no further than Dyno. Together, we defined their brews with wrap-around labels to reflect cheeky names from “Overdraft Protection” to “Hoptimized Returns”. 

Build a series of custom can illustrations with typography based off a beer fan’s concept.



The primary goal on this project was to incorporate the type into the illustration. Using text within an illustration allows the designer to further get the narrative across to the consumer.


With the “Overdraft Protection” design, you can see waves of beer swirling around and taking over bags of money and personal belongings, highlighting the negative side effects of not having the security of overdraft protection. 

The second can design, “Hoptimized Returns,” is a hop-lover’s delight. With dollar bills interwoven throughout the endless supply of hops, this illustration communicates the great “return” you will get in flavor when you crack open a can of this Hazy Double IPA. 


These beers have long since sold out, but with sequels being all the rage, never say never on a follow up!

That was cool. Let’s see more dynomite projects...

Barkfield Road

Barkfield Road

Barkfield Road Branding

Branding, Illustration
Dyno Creative

Dyno Creative

Jurassic World: Dominion

Illustration, Print + Packaging
Whalebird Kombucha

Whalebird Kombucha

Whalebird Kombucha Branding

Branding, Illustration, Print + Packaging, Web Design + Development
Coastal Craft Kombucha

Coastal Craft Kombucha

Coastal Craft Kombucha Branding

Branding, Illustration, Print + Packaging, Web Design + Development

Tell Us About It

We love to talk to like-minded people. Whether you want to discuss a project or just want to chat about design, we'd love to get to know you.

Do You Like Dinosaurs?

Or cool projects, inspiration, no spam, just good content. We would love to be your pen pal. Let's be super best friends.
Receive the latest news

Subscribe To Our Dyno Newsletter

Get notified about new articles.