For our illustration, we stuck with minimal imagery that transports you into the Montana wilderness. We played with elements of a bear, a strong exquisite creature, pine trees and the expansive mountains of Whitefish, Montana. We then combined these elements to make a simple but distinctive logo mark.

After working through our main and secondary logo marks, we had our illustrator, Drew, render up some t-shirt designs for some apparel pieces. We took our main logo mark and added highlights, shadows, and noisy gradients to give a grainy wood effect while also creating contrast in the design.