The Moulton Company was seeking to create a new logo to better represent the Silvertip Lodge. A logo is a symbol between an entity and its values, cultures, and brand promise. Our design team collaborated with Moulton to create a logo that embodies the mission and message of the brand. We love the great outdoors and wanted to highlight the beauty and simplicity nature has to offer!
Throughout the logo development process, we made sure to stay within the parameters of our Moulton Branding guidelines. We used our typographical elements throughout with our fonts and layouts, maintaining a balanced sense of simplicity.
Our colors are what differentiate our core branding from this logo set for Silvertip Lodge. For this partnership, we used our earthy warmer toned colors to set it apart and create its own identity.
For our illustration, we stuck with minimal imagery that transports you into the Montana wilderness. We played with elements of a bear, a strong exquisite creature, pine trees and the expansive mountains of Whitefish, Montana. We then combined these elements to make a simple but distinctive logo mark.
After working through our main and secondary logo marks, we had our illustrator, Drew, render up some t-shirt designs for some apparel pieces. We took our main logo mark and added highlights, shadows, and noisy gradients to give a grainy wood effect while also creating contrast in the design.
The client needed a cohesive brand for their new property and we delivered. After much rejoicing, the client loved their BRAND new home.
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