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Moulton Branding
When The Moulton Company needed to effectively unite three brands under one umbrella, they called Dyno Creative. Together, we designed a cohesive look and feel for the Orange County family-owned company to naturally define their Ranch, Foundation, and historical Museum—with branding touchpoints inspired by their remarkable past, present, and future.
Our goal was to effectively unite three brands under one umbrella - give each branch a cohesive visual identity that works well on its own, as well as together.
Scope
- Branding, Illustration, Print + Packaging, Web Design + Development
Branding
The Moulton family has long been a staple of the Orange County area. With their longevity and success, multiple passions and projects across various fields have evolved. These projects all exist within one of their three major branches: Moulton Company, Moulton Museum, and the Moulton Family Foundation.
It was important from the outset to ensure each of these branches have a strong and distinctive voice, but are also able to relay back to one another the rich history that they sprouted from. With this in mind, our top priority was to create a new brand identity that clearly and proudly promotes their several brands under a unified aesthetic that gives each company room to shine.
1 - Light Faded green - Pantone 556 c
2 - Light blue - Pantone 297 c
3 - Regular green - Pantone 7734
4 - DARK blue/green - Pantone 5463 c
5 - Brown - Pantone 161 c
Color Palette
Inspired by this picture of the rolling green hills of the moulton ranch. The colors remind us of the connection the Moulton Company has to the ranch and the properties as a whole.
Logo Design
At the core of these new brand identities are refreshed logo marks. Each mark carries a familiar composition to promote cohesion between the brands, while separating themselves with the use of a distinctive “M” and unique color palette.
Each branch was given a suite of various logo marks that provides the opportunity for versatility within each brand. Each branch’s color palette was chosen from paintings that hold significance to the history and messaging of the Moulton family.
Sister Companies
Print + Packaging
Merchandise (t-shirts, hats, sweatshirts) and event promotional material were created to promote the refreshed brand look in the physical world.
Web Design & Development
From the beginning, we created a whole new website that promotes the opening of the new museum. This website allows Moulton to show off their exhibits and collections, as well as houses a robust blog, which people can sign up for, covering the history of the community. In addition, they are now able to sell art through their online store located on the site.
All of this was capable due to developing a conversion focused web strategy that helped promote their business. We designed the new website so it is professional, engaging, and matches their brand’s vision. We were able to create an email opt-in program to increase conversions and leads, driving more traffic to their site through online searches and social media.
Photography + Videography
The approach we took for communicating their message through video content was documentary style filmmaking with an emphasis on high quality audio and motion design. It was important to Dyno Creative and our team that the Moulton Video content showcased their historical imagery better than a photographic slideshow. To solve this problem, we approached their imagery from a motion design perspective, finding minor ways to give their archives a bit more life by bringing them into 2.5d and 3d spaces for a more cinematic experience.
Results
The Moulton brand has grown from financial management to a museum that has attracted the attention of many other museums for collaboration.
“Anything is possible with Dyno! Their artistic skill, expertise and fresh perspective have consistently driven us to accomplish more than we ever expected with our projects. Easy to work with and on the cutting edge of technology, they are a one-stop shop that is ready to take any idea to the next level.”
JARED MATHIS
CEO, Moulton Company
President, Moulton Museum
That was cool. Let’s see more dynomite projects...
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