The end result is our best effort to capture the bizarre and traumatic feeling that comes from watching Midsommar. We designed this poster after a captivating image we snagged during a pretty pivotal moment in the film. There are instances in the movie that make us want to look away, making us feel for the characters who can’t seem to escape the things happening around them. Hence the main character, played by Florence Pugh, suffocatingly surrounded with flowers and intricacies. The framing is reference to the installation shown in the movie. The typography has a nordic take on it without it being too faithful. Enjoy!