The Design Business Show: Serving Before Selling
July 6, 2023
Mad Max Key Art + Illustrated Poster
Mad Max: Fury Road is a one-of-a-kind stylistic movie. From the very first scene all the way until it fades to black, you are overloaded with energy-filled visuals of a post apocalyptic world. While most of the movie takes place on the move, you can expect carefully placed pauses of action to take a breath. George Miller’s pacing and visual storytelling skills are what inspired us to make this project.
Our goal was to create a poster that draws the same flare, intensity, and excitement within the viewer that the movie achieves.
Scope
- Illustration
- Print + Packaging
- Advertising
Illustration
With this poster, we wanted to match the energy with that of the movie. In order to do that, the shape language will have to be sharp, swift, and full of contrast. The color scheme was the first step with this poster, putting four variations of orange together with a rich black, giving us the contrast we were looking for. Texture creates tone, so finding a brush with the right tooth and pressure control was the deciding factor for the overall texture of this poster.
With the amount of fire and explosives found in this movie, it seemed only right to get into the small details and brush up on our fire and cloud shape language. Keep an eye out on our entertainment page for more upcoming work from some of our favorite movies here at Dyno!
That was cool. Let’s see more dynomite projects...
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