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Locomotion Branding
Locomotion New York is proud to serve Long Island as the first and only Movement Practice. Our highly qualified teachers and extensivemovement study allows us to teach people the exercises they need to mobilize and strengthen their bodies so they can achieve new skillsand complex patterns. We all must move. Let’s move together!
Locomotion's brand identity evolved to highlight the excellence, awareness, and connection—to self and others—that members unlock through Movement Practice.
Scope
- Research & Discovery
- Customer Profile
- Brand Messaging
- Logo Design
- Graphic Design
- Print Design
- Illustration
- Style Guide
Branding
Starting with their brand icon, we illustrated several iterations of an octopus to highlight the sense of the flow and motion that Movement Practice is all about. The mark we landed on maintains a sense of balance while displaying a gesture that represents forward movement and elevation, mirroring the journey of Locomotion’s customers. Like the main icon, the brand colors allude to the calming flow of the ocean, invoking the sense of connected action that is at the essence of Locomotion.
Type Treatment
The type used in the primary logo mark provides each letter room to breath and find balance and harmony with the rest of the word. The chosen brand fonts support the brand through clean letterforms and visual stability.
Brand In Action
Locomotion New York is a brand focused on community and growth. When using the brand elements on apparel or other merch, we want to make sure members feel a sense of pride while also sparking curiosity in others who see the mark, incentivizing them to learn more.
With a suite of additional brand marks, Locomotion can use the best visual asset for the moment to create the most impactful impression on its audience. Setting a defined branding guide will assist in bringing this growing community closer together and help it stand out from the crowd with a powerful visual identity that is uniquely LOCOMOTION.
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