You can’t work in branding and NOT come across pumpkin related designs once fall time comes around, so we were happy when Coastal Craft Kombucha approached us with a new seasonal flavor. Coastal Craft stands out with their ability to try something new. Keep scrolling for the outcome of fresh ideas and the manifestation of the new seasonal, Sunset Harvest Pumpkin!
Our sketches comprised of mainly three elements – the coastal lifestyle, pumpkin, and our persona that we have been creating in the overall brand. Some sketches deviate from having a sole persona, or an anthropomorphic pumpkin takes its place. Although it’s fun to see a pumpkin wistfully gazing into the sunset in deep thought, we wanted to push the development of WHO Coastal Craft Kombucha is in a more realistic sense.
Coastal Craft really prides itself in how close their team is. Comprised of equally talented individuals working together almost every day of the week, they proactively identify challenges and come up with solutions, all while bringing creativity (and a little bit of FUN!) to the scene. With the illustration for this can design, we decided to move forward with the group of friends ‘cheering’. To sell the key flavor, we placed a pumpkin patch surrounding the area. We’re very particular with our chosen color schemes, so we opted for the warm oranges and yellows to keep the fall theme consistent.
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