Working with a shorter timeline on this project left no room for overthinking. We buckled down and focused on the basics, trying to add as much as we could before it got too complicated. We had three aspects we knew we wanted to include in the design: the city (as a tie in to our illustration), a surfer (for a development in our overall brand narrative), and our main flavor callout,  apple pie! After the first round, we decided to move forward with our hatchback sketch. The setting was more cozy, settled down, and gave more opportunities to push our elements in a more believable way. After anatomical adjustments and color switches were made, we came out with the final version below. Enjoy!