The Design Business Show: Serving Before Selling
July 6, 2023
Antigua Farms and Brewing Branding
Antigua was told that hops couldn’t be grown in San Luis Obispo before proving conventional wisdom wrong. A business defined by its perseverance, Dyno Creative captured the passion of Antigua’s founders to develop a bold brand worthy of discerning consumers with both storytelling and stunning visuals.
Build a brand that celebrates a hop-based focus that could also be used for both a farm and brewery.
Scope
- Branding
Branding
Since it was a hop farm, we knew we had to show hops in the logo. The challenge was deciding how we could showcase hops and not look like EVERY OTHER beer brand out there. Then the answer came to us. We could set Antigua Farms and Brewing apart from other brands by tying in the spirit of the central coast.
After some exploration of typography and icons, Antigua chose an option that tied in a view of the hills around San Luis Obispo, one of the seven sisters. After we nailed down the logo mark, the colors came naturally. Built from the blue jeans of the working class, we found a color palette that worked for everyone.
Results
The designs we built created a strong foundation and heart that the brand could live under for years to come. Our strong branding encouraged the farm to expand to a brewery in the heart of downtown San Luis Obispo.
That was cool. Let’s see more dynomite projects...
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