Since it was a hop farm, we knew we had to show hops in the logo. The challenge was deciding how we could showcase hops and not look like EVERY OTHER beer brand out there. Then the answer came to us. We could set Antigua Farms and Brewing apart from other brands by tying  in the spirit of the central coast.

After some exploration of typography and icons, Antigua chose an option that tied in a view of the hills around San Luis Obispo, one of the seven sisters. After we nailed down the logo mark, the colors came naturally. Built from the blue jeans of the working class, we found a color palette that worked for everyone.