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On-Page vs Off-Page SEO: What's The Difference?
By Dyno Creative | July 28, 2022
SEO optimization shouldn’t be overwhelming. With Dyno Creative on your side, we break down the difference between on-page and off-page SEO to ease your mind.
The Value Of SEO
At Dyno Creative, we are all about helping our clients evolve their businesses. This means helping our partners to not only survive, but THRIVE in today’s competitive landscape. Part of this involves helping them to understand the value of SEO. More importantly, understanding the difference between on-page and off-page SEO and how it helps their business. Thankfully, we have an incredible creative team at our disposal, including our super knowledgeable SEO expert and web developer, Alec Swanepoel. With his help, we’re going to break down SEO into some bite-size basics so you can feel more confident in your SEO strategy.
So, What Exactly Is SEO?
Great question! We’re so glad you asked. Search Engine Optimization (SEO) is a process that helps websites rank higher in search engine results pages (SERPs), making them more visible to potential customers. This ranking basically tells Google what to tell people when they conduct a google search and your website appears in the results. Simply put, the more websites that link to you, and the more reputable those sites are, determines your ranking on Google.
On-Page vs Off-Page SEO
There are two main types of SEO: on-page SEO and off-page SEO. On-page SEO refers to optimization that is within the control of the website owner, such as optimizing title tags and meta descriptions. Essentially, this refers to everything your visitor see’s when they visit your website. Some helpful ways to improve your on-page SEO include:
- Keywords
- Smaller, responsive images that allow your site to load quickly
- Meta titles
- Meta descriptions
Off-page SEO, on the other hand, refers to optimization that is outside of the website owner’s control, such as building links and generating social media buzz. Creating social media backlinks that take viewers back to your website is very helpful. Developing a blog that offers helpful information related to your specific industry is also highly beneficial to you and your off-page SEO. The more you share your blog and provide your readers with opportunities to promote the content, you can pick up backlinks as it continues to cycle around, or even go viral! For more information on why your business should have a blog, head on over to the Dyno Crater and check out our recent blog post: 5 Reasons Your Business Needs A Blog. “Both on-page and off-page SEO are important for achieving success in SERPs.
Why Does It Matter?
Understanding the fundamentals of SEO and the difference between on-page and off-page SEO optimization will allow you to be more effective in your Google Ranking. It’s the proactive effort of knowing what you want to appear for and what people search in terms of problems that you are the solution for. Focus your efforts on on-page SEO first, it’s what the off-page SEO marketing teams will suggest you do. No point in promoting something that scores bad with google let alone with website visitors. After you have completed your on-page efforts, it would be wise to have a plan in place for a Blog, and then focusing on off-page SEO like promoting your website content via social, or a newsletters, or getting reviews from past customers. Don’t think you are don’t just because you have good on-page SEO.
Helpful SEO Tips
SEO doesn’t have to be overwhelming. Take it one step at a time. Here are a few tips to get your going in the right direction:
- Looking for an easy win? Make sure your website has Google Analytics, Google Search Console and an SSL certificate.
- Create your website using either WordPress, Squarespace, or Wix for SEO
- Yoast and Rankmath are terrific tools to use for WordPress Websites
- Make a list of the 10 words you want to rank for. Do your research and figure out who is ranking for them now. What are they doing well that you would want to emulate or improve upon?
- Make sure every page in your website menu, especially the homepage, has a meta title, meta description, and featured image that can be used when shared on LinkedIn, email, or social
- Add alt text to your images and make sure the files are properly named before uploaded.
- Resize your images using tools like Tiny PNG
Become An SEO Pro
Overall, a business that understands on-page optimization is more likely to see an increase in their SEO rank. In turn, this can lead to increased success and ROI. Likewise, a business that implements both on-page and off-page SEO strategies is more likely to see sustained success over time. So, if you’re looking for ways to promote your business and achieve success, be sure to ask us about our SEO services. We’ll be happy to help you get started on the path to success.
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