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5 Reasons Your Business Needs A Blog
By Dyno Creative | July 18, 2022
To Blog Or Not To Blog
That is the question. And here’s the answer – YES. Yes, your business needs to have a blog, and the reasons why are endless. Every business falls into one of these three categories:
A. My business already has a blog in place. It is consistent and doing well. Yay blogs!
B. My business has a blog in place, but it is not updated regularly. It could use some extra love and attention.
C. My business does not have a blog in place. I need help!
Where Does Your Business Fall?
So, which one are you? If you fall into Category A, congrats! You probably already know the value a blog can bring to your business. As you read on, we encourage you to look at this article from a reflective perspective. It can’t hurt to remind yourself of all the beneficial reasons why you implemented your blog in the first place. And hey, you might find some additional inspiration along the way!
For those of you who fall into Category B, congrats! No – that isn’t a typo. You too deserve a congratulatory high-five because guess what? You have also recognized the value a blog can hold for your business. Maintaining consistency and relevancy in your content is something we at Dyno Creative can help you with, so don’t worry – you’re in great hands! Keep reading.
And last, but certainly not least, our Category C folks. If you find yourself in Category C….drum roll please……CONGRATS! Yes, you read that right. Even individuals who have not yet started a blog for their business, like you, still deserve a hearty CONGRATS! Why?
- Because you are here.
- Because you are curious.
- Because you recognize there is room for improvement.
- Because you are willing to turn to the experts (that’s us!) for guidance and support.
All of these things show initiative and determination to discover best practices that will help your business thrive. So, WELCOME! Here is a nitty gritty breakdown of the top 5 reasons why your business needs a blog, ASAP!
1. To Maintain Your Existing Clients
You’ve worked hard to reach your current clients, providing them with services and products that add value to their lives. As a successful business owner, you understand the importance of generating repeat business. Not only do we want to increase our client base, we want to ensure our current clients are happy and well taken care of.
So how does implementing a blog do this? We’re glad you asked.
Ask yourself this; Why are your clients loyal to you? Is it because you offer quality products and services they can’t get anywhere else? Is it because you have excellent customer service who puts the client before the sale? Is it because your brand operates on values that align with your client base?
All of these positive attributes of a successful business and happy clients have one thing in common – YOU.
To maintain your existing clients, they want to feel like they know you on a deeper level. By developing a blog for your business, you are better able to communicate with your clients. You can share about your successes, struggles, dreams and aspirations, company interests and values, and more! The more your clients understand who you are and what you stand for, the more they can feel reassured that they have chosen the right business to work with and that they are in good hands.
2. To Get New Clients
We’ve already covered how to maintain your existing clients, but did you know your business blog can be a powerful tool to help you attract new ones? Yup. Pretty cool, right? By sharing your expert knowledge and providing valuable information via your blog, you can show potential clients that you are the right person for the job. In addition, by regularly blogging about topics related to your business, you can demonstrate your continued commitment to your industry.
This will show prospective clients that you are always looking for ways to improve your business and provide them with the best possible service. By carefully selecting the topics you blog about, you can ensure that you are addressing the interests of your target market. By following these simple tips, you can use your business blog to attract new clients and grow your business.
3. To Up-Sell Your New Services
A blog can be a great way to share news about new services with your customers. Makes sense, right? It can also be a platform to evolve and innovate your business. By implementing blogs into your business, you can upsell new services to customers and attract new business. You can also use your blog to build customer loyalty and create an emotional connection with your customers. In addition, blogging can help you to connect with other businesses and build partnerships.
By sharing your business blog with others, you can create opportunities for joint ventures and cross-promotions. For example, our connections with Unsung Brewing Company in Anaheim, CA led us to host a monthly creative collaboration we call Drink + Draw. Check out our most recent blog – Drink + Draw Is Back! – highlighting our celebratory return post COVID. Shoot, we’d love to have you join us at the next one! Read the blog for more details.
See what we just did there?
Ultimately, a blog can be a powerful tool for growing your business, making connections, and expanding your network of people who shared similar interests. So, what are you waiting for?
4. To Position Yourself As A Voice
You want to position yourself as not just any old voice, but as an expert in your in your specific niche. Whether you are in a newer field that needs more content creation to educate the public on what you have to offer, or you are in a highly saturated and competitive market where you need to cut through all the – pardon our french – BS, your blog is one of the most effective ways to help you do just that.
In addition, you want to be able to successfully carry your brand voice throughout all of your copy, especially your blog. When people read your blog, you want them to feel certain they have come to the right place for the information they seek. They want to feel seen and heard by you and the insight you have to offer. Your blog is like a warm hug, an enthusiastic thumbs up, or a good ol’ atta-boy pat on the back that lets them know their interests and needs are valued, and that you have the answers they are looking for.
5. Drive Traffic To Your Website
As a business owner, you know that traffic to your website is essential for success. After all, without visitors, you won’t be able to generate leads or make sales. One way to increase traffic to your website is by…you guessed it…starting a blog. By regularly creating quality content, you can give potential customers a reason to visit your site. In addition, a blog can provide increased internal linking opportunities, exposing readers to other parts of your website. And if you promote your blog posts on social media, you can reach an even wider audience and grow your email database.
Driving traffic to your website is a common goal of search engine optimization (SEO). The purpose of SEO is to drive more traffic to your website and maintaining a blog is one of the best ways to make that happen. This falls under on-page SEO compared to you writing press releases or guest blogs on other websites that link to back you. But, we’ll go more in-depth with that later! So if you’re looking for a way to drive traffic to your website, start a blog today.
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