CREATIVE BRANDING

This is a breakdown of the work that we did for one of our clients. Branding a company from top to bottom. 

Project Details

Client:
BOSS DOG BRAND

Category:
VISUAL IDENTITY
ILLUSTRATION
LOGOS AND ICONS
PROMOTIONAL MATERIAL

Industry:
PROBIOTIC PET FOOD

Productive Partnership

Boss Dog Brand counted on Dyno Creative to disrupt the market with their nutritional and delectable dog treats. Together, we built a scalable brand based on a united love of dogs. Since defining their cohesive voice and vibe across every touchpoint, Boss Dog Brand successfully skyrocketed to be sold in 1500+ stores throughout the U.S. and Canada. 

How the creative branding that we did, outlined the Visual Identity

What illustration problem they needed to overcome.

How we created logos for boss cat and boss dog and boss nation.

How those guidelines were used to create marketing materials. 

Challenges 

successful solutions

Boss Dog Brand established their company with passion and dedication to providing the most healthy and delicious treats for our furry family members. The Dyno team helped build a comprehensive brand identity that emulated the strength and playful energy we all see in our beloved dogs. 

Packaging

Boss Dog Brand counted on Dyno Creative to disrupt the market with their nutritional and delectable dog treats. Together, we built a scalable brand based on a united love of dogs. Since defining their cohesive voice and vibe across every touchpoint, Boss Dog Brand successfully skyrocketed to be sold in 1500+ stores throughout the U.S. and Canada.

OUTCOME

roaring results

Building a brand from the ground up is an exciting process. In the beginning stages of our journey, we discussed the vision and priorities of the company as a whole. This gave us further insight and inspiration to develop a variety of potential logo marks to incorporate into the brand’s design. 

Working with multiple options allowed us to transition the client from “big picture” ideas to a more narrowed and focused theme, which led us to the final logo mark you see here. Our big takeaways revolved around the power of simplicity in the design and its ability to represent boss dogs of all shapes and sizes. Even cooler, the badge is representative of a stylized dog nose. 

Benefit Icons

In addition, Dyno developed several icons to represent the multiple benefits packed into each Boss Dog product. Above, you can see those icons in action, highlighting the superior product quality compared to its competitors.

Easy to Identify

The overall package design is further supported by these icons as they offer customers quick, easy-to-identify reassurance that thoughtful attention and care has been poured into each product with these healthy and nutritious ingredients.​

Happy Customers

We also provide tangible results measurablei long-term value business. Lorem ipsum ands dolor sit amet, consectetur adipisicing elited. and this is awesome service things..

Eager to Evolve?

We love to talk to like minded people. Whether you want to discuss a project or just want to chat about design, tech and sustainability, we’d love to get to know you.

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