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Pathfinder Mortgage -
Website Design + Development

Pathfinder Mortgage is a forward-thinking mortgage advisory firm dedicated to helping clients navigate the path to their dream home. They stand out by offering personalized, value-driven mortgage planning that goes beyond just buying a house—it’s about building a secure financial future. They cater to a diverse range of clients, including gamers and busy moms, emphasizing genuine relationships and personalized service.

When Pathfinder Mortgage approached Dyno Creative, they were in the midst of defining their brand. We knew we had to create a digital space that not only reflected their brand values but also provided a seamless user experience.

Process

Scope

The Goal

Pathfinder Mortgage was on a mission to set themselves apart in the crowded mortgage market. Without a website, they faced significant challenges in reaching potential clients and effectively communicating their unique value proposition. They needed a platform that could:

  • Highlight their commitment to putting clients’ needs first.
  • Showcase a step-by-step approach to achieving financial goals.
  • Provide valuable resources and tools to help clients understand the mortgage process.

 

Sitemap + Wireframe

Our journey began with understanding Pathfinder Mortgage’s vision. We conducted in-depth workshops with their team, uncovering their core values and goals. It became clear that their emphasis on personalized service and financial empowerment needed to be front and center.

Our journey began with understanding Pathfinder Mortgage’s vision. We conducted in-depth workshops with their team, uncovering their core values and goals. It became clear that their emphasis on personalized service and financial empowerment needed to be front and center.

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Design + Development

With a clear strategy in place, we set out to design and implement a website that would serve as a digital extension of Pathfinder Mortgage’s mission.

The design was guided by their brand story, using their color palette and visual style to create a cohesive look. We incorporated illustrations and graphics that told a narrative, guiding users through the site. The design was not only visually appealing but also mobile-responsive to ensure a seamless experience on all devices.

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Implementation + Support

We rebuilt the website on WordPress, implementing an updated branding strategy. Interactive elements like mortgage calculators and comparison modules were integrated to enhance user engagement. We also developed a comprehensive content strategy, including real-life scenarios and stories to make the information relatable.

To ensure Pathfinder Mortgage could manage their website independently, we provided extensive training for their team. This included how to update content, manage the blog, and optimize for SEO. Our goal was to empower Pathfinder Mortgage to maintain their website without relying on external help.

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Results

The new Pathfinder Mortgage website launched with a fresh, user-centric design. It was mobile-responsive, visually appealing, and packed with features to engage and educate visitors. The site included:

  • Brand Story and Tagline: Consistent messaging that aligned with their vision of guiding clients toward financial stability.
  • User Experience (UX) Design: Easy navigation with clear calls to action.
  • Visual and Graphic Elements: A balanced mix of text and visuals to make the content engaging.
  • Content Strategy: Informative and educational content that demystified the mortgage process.
  • Responsive Design: Optimized for all devices, ensuring a seamless experience.
  • Interactive Elements: Tools like calculators to enhance user engagement.
  • SEO Optimization: To improve search engine rankings and increase organic traffic.

 

The transformation was remarkable. Pathfinder Mortgage saw a significant increase in website traffic and user engagement. Their SEO rankings improved, leading to more organic traffic and higher conversion rates. The team at Pathfinder Mortgage now had a powerful tool to connect with their audience and guide them through the mortgage process.

Let Dyno Creative help you build a website that not only looks great but drives results. Contact us today to get started!

Pathfinder Case Study Header

“Working with Dyno Creative was a game-changer for us. They truly understood our vision and brought it to life in a way that exceeded our expectations. Our new website is not just a digital platform—it’s a reflection of our commitment to our clients.”

Pathfinder Mortgage Team

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