Boss Dog counted on Dyno to disrupt the market with their nutritional (delectable!) dog treats. Together, we built a scalable brand based on a united love of dogs. Since defining their cohesive voice and vibe across every touchpoint, Boss Dog successfully skyrocketed to be sold in 1500+ stores throughout the U.S. and Canada.


Graphic Design
Package Design
Creative Direction
Product Sourcing

What we did

Research & Discovery / Customer Profile / Illustration / Style Guide / Logo Design / Graphic Design / Print Design / Brand Photography / Brand Messaging / Product Packaging / Video Production / Website / Motion Graphics / Brand Photography

Boss Dog Brand started with a love of dogs. Making delicious treats treats that also provided nutritional benefits. Boss Dog Brand Greek Style Frozen Yogurt Treats use 100% Human Grade ingredients with flavors that dogs love to create an irresistible treat. My team at Dyno Creative and I built the brand from the ground up to show strength and also a playful energy that we all see in our dogs.


overcoming problems

Building a brand from the ground up is a fun and exciting process. I always start with questions with the client. Then, cast a wide net to develop a number of different directions then narrow it down. After a number of round we ended up with the logo on the right. It represents that all dogs big or small can be boss. The badge is also representative of a stylized dog nose.



Above you can see those icons in action, show how much better the product is than it’s competitors.

Work With Us.

Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.