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Boss Dog Brand started with a love of dogs. Making delicious treats treats that also provided nutritional benefits. Boss Dog Brand Greek Style Frozen Yogurt Treats use 100% Human Grade ingredients with flavors that dogs love to create an irresistible treat. My team at Dyno Creative and I built the brand from the ground up to show strength and also a playful energy that we all see in our dogs.

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Building a brand from the ground up is a fun and exciting process. I always start with questions with the client. Then, cast a wide net to develop a number of different directions then narrow it down. After a number of round we ended up with the logo on the right. It represents that all dogs big or small can be boss. The badge is also representative of a stylized dog nose.

In addition I developed a number of icons for the different benefits of the product.

Above you can see those icons in action, show how much better the product is than it’s competitors.