If you are scratching your head wondering what the difference is between a rebrand and a refresh, don’t worry—you’re not alone. While they are similar, they actually have quite a few differences! At Dyno Creative, we work with a variety of partners who come from different backgrounds, however, they all have one thing in common—they want their brand to accurately represent their values and mission so they can connect with the right audience.
Not only do we love the work we do with our amazing partners, we also get super pumped when we see other creatives doing amazing work. If you aren’t familiar with CODO Design, they are a food and beverage branding firm located in Indianapolis. We’re big fans of craft beer here at Dyno Creative, so it only makes sense that we oooohhhh and ahhhhh over the design work! When it comes to differentiating between a rebrand and a refresh, we love how CODO Design explains it—a rebrand is an evolution, a refresh is a revolution.
When someone goes through a rebrand, they are engaging in a more extensive process—or evolution. Think of this as a complete overhaul to your company’s branding. This includes things like your visual identity, brand messaging, brand positioning. To break it down even further, a rebrand often warrants developing a completely new logo design, color scheme, visual aesthetics, and possibly even a new company name, target audience, and business strategy.
But don’t let this scare you. If you aren’t sure whether it’s time for a rebrand or not, keep reading!
Sure, rebranding can be a complex and time-consuming process—if you don’t know what you’re doing. The good news is, there are experts who can help! At Dyno Creative, we absolutely love helping businesses rebrand. Our collective experience helping brands evolve has given us great insight into reasons why a company may decide its time to rebrand.
Now that you know what a full rebrand entails, you can guess that a brand “refresh” happens on a smaller scale. A refresh usually involves smaller changes to your existing brand in an attempt to keep it fresh, relevant, and engaging with your target audience.
You may choose to update your logo design in some way, but not completely change it. You may also make some changes to your brand’s tone or messaging to reflect the current interests and needs of your target audience. A brand refresh can even involve small changes to your overall identity that makes it feel more modern and aligned with the current market.
So when is it an appropriate time to take on a brand refresh? Ask and you shall receive!
Just remember, a refresh is always a great idea if its beginning to feel a bit outdated and forgettable. Take a moment to look at all the components of your brand, both messaging and visual identify, and identify which components could use a little sprucing up.
Don’t forget, a strong and cohesive brand can boost your efficiency and overall success. If you identified with any of these branding struggles, Dyno Creative is here to help! Don’t let your brand become stagnant—contact us today so we can discuss whether a full rebrand or an invigorating refresh is in your future!
Get notified about new articles.
Get notified about new articles.