It goes without saying – developing a brand is not an easy process. However, it doesn’t have to be overwhelming. One of the most important aspects of a brand’s successful development lies in its brand pillars, so we encourage you to take the time to slow down and do it right.
First things first, let’s get down to basics. The terms “brand pillars” and “core values” are often used synonymously to describe the foundational elements that support your brand as a whole. For the purpose of this article, we will refer to these elements as brand pillars.
According to the Merriam-Webster dictionary, the term ‘pillar’ is defined as:
Brand pillars are the foundation of your brand strategy, and they should be reflected in every aspect of your business. A brand pillar should be something that you can always fall back on. Think of it as a guiding light that leads you out of the darkness and onto the path of success.
When developing your brand strategy, ask yourself the following questions:
From there, you can begin to develop your brand pillars. A brand typically identifies 3-5 core pillars (aka values) that act as the foundation of the brand. These pillars act as the DNA that holds the brand together, providing guidance and direction for all future decision-making. Your brand pillars should be timeless and relevant as your brand continues to evolve.
One of the best ways to learn about brand development is to see it in action. Here at Dyno Creative, our tribe of talented creatives came together to brainstorm the purpose of our brand. By answering the questions mentioned above, we were able to identify four key pillars that encompass all the elements and values of our brand. Check out our thought process and final results below!
Dyno Creative was developed as a creative solution to drive a wedge between quality custom design and quick-and-easy design. We prioritize building a strong connection between product and customer, allowing your brand to flourish.
To put it plainly, we’re really cool. Not only to we posess dyno-mite branding, illustration, copywriting, and web-development skills, we have a lot of FUN with what we do. To learn more about what makes us so dang special, check out our blog post Developing Dyno Creative: Below The Surface.
If you are a sole proprietor, you will most likely do this activity on your own. If you have a team of people who work with you, make sure to gather everyone together so they can provide their input. Every person on your team is valuable and their insight is an important tool needed to help build a cohesive brand.
Here is a brief breakdown of the steps you will complete to discover your brand pillars:
The nice thing about developing solid brand pillars is that you don’t have to tackle it alone. If you’re feeling stuck, we’re here to help! At Dyno Creative, we take pride in evolving brands and relationships. We do all the heavy lifting so you can sit back and see all the puzzle pieces come together into one cohesive brand. Ready to get started? Schedule a brief consultation with our team today!
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