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Celebrating Creativity: Boost Your Brands Success
By Dyno Creative | July 11, 2022
Creativity Goes A Long Way
As a creative digital branding agency, it is understandable that people may assume our team has always been naturally creative, or that we all experience creativity in similar ways. However, that isn’t necessarily true. For us, creativity comes in all different shapes and sizes. We each experience creativity in different ways and yes, we even experience “creative slumps” like other people often do.
As we continue to evolve our brand, we are constantly looking for opportunities to further enhance our creative abilities. We enjoy exploring new mediums of creative self-expression and take time to celebrate each of our individual and unique creative processes. We believe that celebrating the creative process and understanding how we each of us operate best in a creative industry has played a key role in developing our dynomite team here at Dyno Creative. And guess what? Creativity can play a huge role in your brands success too!
What Does It Mean To Be "Creative"
To better understand how creativity can be a tool to boost your brands success, it is important to first look at what it even means to be “creative”. To some people, creativity is limited to the artistic world – paintings, dance, writing. And while it’s true that creativity often manifests in these beautiful art forms, creativity is so much more than that. Creativity is about exploration and trying new things. It’s about looking at the world around you and seeing things in a new way. So the next time you hear someone say they’re not creative, challenge them to explore their creativity a little bit. You might be surprised at what they come up with.
The Creative Process Model
While everyone experiences getting into the “creative groove” differently, the process tends to follow the same path. Here is a simple breakdown of the 5 Steps of the Creative Process Model.
- 1. The Preparation Stage - When you enter into the creative process, there first has to be some type of challenge or problem you are trying to solve. As you identify this problem, you will find yourself making preparations to find an effective solution. This may involve research, goal setting, interviewing experts in the field, brainstorming, etc. At Dyno Creative, the Preparation stage of a new project is a critical part of our creative process. We’ve built procedures into our scope of work to ensure that we are prepared and on the same page as our clients so the project can be as successful as possible. Without this stage, our artistic creativity would become strained due to a lack of clarity, communication, and overall vision of the project.
- 2. The Incubation Stage - It may not seem like rocket science, but it is highly imperative that we give ourselves time to sit in thought and ruminate on the different components of the problem that needs to be solved. Regardless of what type of business you run, your employees need time to think before jumping into action and executing a plan.
- 3. The Illumination Stage - This stage can happen at different rates for people, however, it cannot happen without allotting time for The Incubation Stage. In this stage, all of your thoughts, ideas, and brainstorming from The Preparation Stage has had time to settle in your mind and work out its kinks, leaving you with a sense of illumination. That beautiful long-sought-after “AH-HA” moment lets you know that a solution is on the horizon and you have a tentative plan in place.
- 4. The Evaluation Stage - The evaluation stage, simply put, is the point where you will consult with either your fellow colleagues or the clients you are working with on the project. Together, you will have to come to an agreement on whether the solution you’ve discovered be feasible. Are there any potential obstacles that will hinder its success? Is the solution clear and understandable? These are important questions to ask prior to moving onto the final stage of implementation.
- 5. The Implementation Stage - Ta da! You made it to the final stage of the creative process - implementation. Now that you have engaged in the four previous stages, you have now reached the point where you can implement all of your thoughts and create a final product. It is so easy to immediately jump to this final stage in our minds when we think about the concept of creativity, as we often focus on the final outcome of the creative process rather than the journey of transitioning from an initial idea to end product.
Boost Your Brands Success
Creativity is often overlooked as a strategy for brand success, but it is actually one of the most important components of business marketing and management. Creativity helps brands to stand out from the competition, to communicate their unique value proposition, and to connect with customers on a deeper level. When creativity is integrated into brand strategy, it can help brands to achieve their goals and to create long-term success. Creativity also allows brands to tap into new markets, reach new audiences, and to build loyalty among existing customers. In addition, creative thinking is an invaluable tool when it comes to managing unpredictable events, overcoming obstacles, and making important decisions. While there are many strategies that can contribute to brand success, creativity is essential for any brand that wants to achieve long-term success.
Celebrating Our Creative Process
Who knows what you might come up with if you let your creativity run wild? Creativity is all about exploration and coming up with new ideas or ways of doing things. It’s about looking at the world in a new way and seeing possibilities where others might not. Here at Dyno Creative, we love to explore our creativity and continue to take time to celebrate our creative processes. Everyone’s creative process looks different. What’s your creative process?
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